Branding is key to success. Tomorrow we’ll be having a peak at the KING OF BRANDING. But for now take a look at the books of Jon F Merz. Specifically the Lawson Vampire series. They are a perfect example of branding, of having a ‘house style’ as an independent author. That means, making your work look professional. That means, trying to give the BIG 5 a run for their money in doing the work of an entire ad department in developing your look and ensuring that it is a true reflection of what’s really important – the work.
Not familiar with the Lawson Vampire series? Check it out: http://www.amazon.com/s/ref=eb_series_link_abovefold?_encoding=UTF8&field-keywords=The%20Lawson%20Vampire%20Series&url=search-alias%3Ddigital-text