WE COULD NEVER AFFORD TO HAVE A NUCLEAR WAR

This is a pointer to an article up on wired.com/science where they talk to Michael Mills, an atmospheric chemist at the National Center for Atmospheric Research.
He describes how just one skirmish using 100 small Hiroshima-sized warheads would unleash untold havoc on the planet, bringing the modern world to its knees, destroying a quarter of the planets ozone layer in the process.

From the article:

Michael Mills: The initial explosions ignite fires in the cities, and those fires would build up for hours. What you eventually get is a firestorm, something on the level we saw in World War II in cities like Dresden, in Tokyo, Hiroshima and so on.

Today we have larger cities than we did then — mega cities. And using 100 weapons on these different mega cities, like those in India and Pakistan, would cause these firestorms to build on themselves. They would create their own weather and start sucking air through bottom. People and objects would be sucked into buildings from the winds, basically burning everything in the city. It’ll burn concrete, the temperatures get so hot. It converts mega cities into black carbon smoke.

The article does a very good job at presenting the true horrifying reality of a potential nuclear exchange. Surely, the new findings from the research panel illustrates just how deadly having nuclear weapons at our disposal is. The temptation to launch them will always be there so long as we have them – and the cost of doing so will never be less than putting the whole of humanity at very great risk.

Click HERE to read the article.

MISSING: HAVE YOU SEEN OUR NOVEL?

A writer in New York is posting pages of his/her novel on street lamps throughout the East Village. This has proved to be a sensational story, and has started to sweep across the internet. Everyone is either talking about it or knows about it.

I think its a clever idea. However I don’t think it’s a new one. Movie companies have been making use of viral marketing on-line for some years now. Usually this consists of fake sites being set up, associated with a new film, or what amounts to an ‘internet treasure hunt’ whereby potential viewers of the film gather clues left across the web and try to assemble them.

When Star Trek was due to come out in 2009, part of the viral marketing campaign for the film was a mock alien crash involving klingon and romulan technology.

People like a puzzle. The human mind is naturally inquisitive and curious, which is why there is a host of puzzles and crosswords in nearly every daily paper. It was no doubt the evolutionary next step in promotion; let the customers work out what the product is themselves, then they will care about it, and through the course of working it out they will want to buy it.

I have no doubt that whoever is posting pages of the novel on street lamps will publish it, and a lot of people will read it. But I wonder what the next version of viral marketing will be…

You can read about it by clicking HERE

If you have any details about it, please call the number I’m sure there’s a $30 reward!!!

This was sent to me via @JohnVAILLANT and @ExpeditionNovel on twitter